This logo has been around for decades. One problem with ordinary table salt (sodium chloride) is that it usually contains trace amounts of magnesium cholride, which causes it to become damp and clump together in the shaker during periods of wet weather. This problem is overcome by adding small quantities of sodium silicoaluminate tothe salt.
The little girl walking in the rain has a box of Morton Salt under her arm that is pouring out very nicely, implying that "when it rains, it pours," if you are using Morton Salt.
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